What is to become of BBC jam? The short answer is nobody knows, but it looks unlikely to return at the end of the BBC’s current review. Not that the BBC is resting on its laurels; it has recently been looking to appoint a Head of Interactive Learning and has now turned to headhunters Russell Reynolds to find a suitable candidate. The job specification is rather boring except for a snippet that referred to potential partnerships with YouTube and Bebo.

Given our recent story about BBC Backpage, a pilot using on-demand video clips of parents and students, this is not an entirely unexpected development, except perhaps to the BBC’s main media competitors.

How will the BBC Trust respond to pressure from Scotland and Wales to reinstate the BBC jam content specially developed for those markets? Again we can’t see the BBC actually resurrecting this material, but when they don’t, the question will inevitably arise as to how much of the £100m+ spent was wasted? If BBC jam really is dead then the answer will be - one hell of a lot!

www.bbc.co.uk
www.bbcbackpage.co.uk