TES shuffle the deckchairs

publication date: Aug 17, 2007
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author/source: Richard Taylor
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Charterhouse Capital Partners, the new owners of the TES, are already making their presence known. Out go Advertising Director Simon Taylorson and Carola York, Publisher of the TES HE Supplement. TES Editor Judith Judd will shift to a new role as Editor-at-Large (a sort of non-job job).

Less editorial staff means less news, although to be fair the TES has been pretty light on news of any substance for sometime now. A senior DCSF figure said that schools had ‘plenty of demand elasticity’ when it came to the TES’s advertising rates, ‘because they have to recruit teachers and this is still the best way’. True, but the TES does actually have competitors like eTeach and as Teacher’s TV shifts to an online model it wouldn’t be too difficult to develop this as a viable channel for schools advertising vacancies. Our view is that while the TES has some significant advantages, the winner in this area may eventually be the company who can attract not just the advertising revenue, but whose system can scour all sources of school job ads, match these up with candidate profiles and then send the results out via email and text  messages. The TES do this via email, but feedback we have from teachers is that it’s not very good at finding relevant jobs and that they have more access to their mobile phones than to email during the school day.

www.charterhouse.co.uk
www.eteach.com
www.tsleducation.co.uk



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