publication date: Aug 17, 2007
|
author/source: Richard Taylor
So far advertising and sponsorship haven’t been much of a success for Teacher’s TV, so quite why Ramesys is running what they call a ‘trial’ in June and July is a bit of a mystery. In their press release announcing the new campaign, Ramesys say that the ad is designed to support their ‘curriculum content business’. One might call this a high-risk strategy given the limited advertising budgets of most education companies, Teacher’s TV is pretty much shunned by media agencies and major advertisers. Then again high risk is synonymous with a company who managed to win a BSF IT contract larger than their whole turnover at a time when the company is rumoured to be for sale. Previously backed by Kleinwort Capital, Ramesys was sold to Lloyds Development Capital (LDC) in December 2005. Whether Bill O’Donoghue and his team will remain under the LDC umbrella will be interesting to watch; perhaps changes in private equity ownership should be considered in the risk management evaluation undertaken when assessing BSF bids.
www.ldc.co.uk
www.ramesys.co.uk
www.teachers.tv
