Lloyds TSB has funded the rollout of a programme called Money Doctors developed by the Financial Services Authority. The new packs will provide universities with tutorial resources to help teach students about financial management.

Packs include a Monopoly-style game designed by marketing agency B’lowfish, who were also appointed to launch TSB’s student account.

Helping students understand finance is a smart way to combine CSR with tools that should help Lloyds TSB stand out in the increasingly competitive student finance market.

www.blowfishnet.com
www.fsa.gov.uk
www.lloydstsb.com