World Book Day 2006
publication date: Mar 17, 2006
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author/source: Richard Taylor
The UNESCO World Book Day took place in the UK on March 2nd thanks to sponsorship from National Book Tokens, part of the Booksellers Association. Participating schools received packs with £1 book tokens that students could redeem for one of six special World Book Day books or against a book or audio book (at a participating retailer). This is a smart scheme which has a significant impact on reading and literacy and so really deserves more support (and sponsorship) from industry, who are after all the ultimate beneficiaries of a literate workforce.
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