C4 promote Clipbank
Channel 4 Learning has commissioned a promotional campaign from Kitcatt Nohr Alexander Shaw (KNAS). The campaign uses flyers, email and press advertisements to promote C4’s video archive, called ClipBank, to classroom teachers. KNAS have also worked for the Times Education Supplement and Teacher’s TV; Creative Director, Paul Kitcatt, was a teacher before moving into advertising.
ClipBank has over 800 hours of video clips that teachers and students can use in their lessons and work. Seven subject streams are currently available with two more (Business and Business English) being launched for the start of the new school year. ClipBank also includes a set of free ICT tools that both teachers and students can use to enhance the use of video in the classroom. Pricing for ClipBank is either £250 per year, per subject or £675 per subject for a three-year licence.
At present ClipBank is sold only into the secondary and post-16 education markets, but C4 have been researching demand in primary schools, with a version for this sector expected to be announced in the autumn. If this goes ahead, ClipBank will then directly compete with Espresso Education (one of whose investors is ITN) and Knowledge Box (owned by Pearson).