New funding for the provision of extended school activities is bringing many new players into the market. One of these is Planet Sport who provide outsourced sports and coaching services to primary schools. According to CEO Thomas Godfrey, ‘Planet Sport provide a total solution for schools that includes managing payments and administration as well as providing sports and coaching services. We know that headteachers want complete professional solutions, not just someone to do the coaching and then someone else to take sports lessons or to do the administration and payments’.

With the government’s priority on delivering their Extended Schools agenda, schools will need to find partners who can deliver the services they need. Companies like Planet Sport will find themselves competing with not only other private sector providers but also charities and sports bodies in what will undoubtdly be a competitive market.

• www.planetsport.co.uk